Articles
Articles
Insights on AI findability, voice search and structured data
August 1, 2025
What Is GEO? Generative Engine Optimization Explained
GEO (Generative Engine Optimization) is the successor to SEO for the age of AI answers. Learn how it differs from classic SEO and which factors determine whether AI cites you.
Read more →July 1, 2025
Entities: The Key to Visibility in ChatGPT
Why do some businesses appear in ChatGPT answers while others don't? The answer lies in entities. Learn what they are and how to make your content entity-rich.
Read more →June 1, 2025
From SEO to AIO: How Businesses Are Found Is Changing Fast
AI models like ChatGPT, Gemini and Claude increasingly answer customer questions directly. Learn what AI Optimization (AIO) is and how to make sure your business is found by machines.
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